The Impact of New Technological Changes to the Marketing Strategy Formulation

International Journal of Computer Trends and Technology (IJCTT)          
© 2019 by IJCTT Journal
Volume-67 Issue-2
Year of Publication : 2019
Authors : Dr.Himendra Balalle


MLA Style: Dr.Himendra Balalle, "The Impact of New Technological Changes to the Marketing Strategy Formulation" International Journal of Computer Trends and Technology 67.2 (2019): 49-53.

APA Style: Dr.Himendra Balalle, (2019). The Impact of New Technological Changes to the Marketing Strategy Formulation. International Journal of Computer Trends and Technology, 67(2), 49-53.

To energize the economy by innovation, it is required to examine how innovation practised inside of the organisation and how it can be commercialised. The marketing strategies are vital importance for any innovation to market successfully; otherwise, the valuable innovations will reject from the market. The limited number of research is conducted to identify how marketing strategies formulated to market the breakthrough technologieswithin a traditional organisational context. This study explores how to market and technical ties impact on marketing strategy development.

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Innovation, Strategy, Market network ties, Technical network ties