The Impact of New Technological Changes to the Marketing Strategy Formulation

  IJCTT-book-cover
 
International Journal of Computer Trends and Technology (IJCTT)          
 
© 2019 by IJCTT Journal
Volume-67 Issue-2
Year of Publication : 2019
Authors : Dr.Himendra Balalle
  10.14445/22312803/IJCTT-V67I2P107

MLA

MLA Style: Dr.Himendra Balalle, "The Impact of New Technological Changes to the Marketing Strategy Formulation" International Journal of Computer Trends and Technology 67.2 (2019): 49-53.

APA Style: Dr.Himendra Balalle, (2019). The Impact of New Technological Changes to the Marketing Strategy Formulation. International Journal of Computer Trends and Technology, 67(2), 49-53.

Abstract
To energize the economy by innovation, it is required to examine how innovation practised inside of the organisation and how it can be commercialised. The marketing strategies are vital importance for any innovation to market successfully; otherwise, the valuable innovations will reject from the market. The limited number of research is conducted to identify how marketing strategies formulated to market the breakthrough technologieswithin a traditional organisational context. This study explores how to market and technical ties impact on marketing strategy development.

Reference
[1] Amabile, Theresa M. (1988), “A Model of Creativity and Innovation in Organizations,” in Research in Organizational Behavior Volume 10, Barry M. Staw and L.L. Cummings (Eds). Greenwich, CT: JAI Press, 123-167.
[2] Aiken, Michael, Samuel B. Bacharach, and J. Lawrence French (1980), "Organizational Structure, Work Processes, and Proposal Making in Administrative Bureaucracies," Academy of Management Journal, 20, 631-52.
[3] Ali, Abdul, Jr Robert Krapfel, and Douglas LaBahn (1995), "Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break-Even Time," Journal of Product Innovation Management, 12, 54-69.
[4] Ahuja, Gautam (2000), "Collaboration Networks, Structural Holes, and Innovation: A Longitudinal Study," Administrative Science Quarterly, 45 (September), 425-55.
[5] Ahuja, Gautam and Curba Morris Lampert (2001), "Entrepreneurship in the Large Corporation: A Longitudinal Study of How Established Firms Create Breakthrough Inventions," Strategic Management Journal, 22, 521-43.
[6] Bharadwaj, Sundar G. and Anil Menon (2004), “Cross-Functional Product Teams and Marketing Strategy Creativity and Learning: The Role of Team Interactional Routines,” Working Paper, Emory University.
[7] Boeker, Warren (1997), "Executive Migration and Strategic Change: The Effect of Top Manager Movement on Product-Market Entry," Administrative Science Quarterly, 42 (June), 213-36.
[8] Brown, Shona L. and Kathleen M. Eisenhardt (1997), “Product Development: Past Research, Present Findings and Future Directions,” Academy of Management Review, 20, 343-378.
[9] Camison-Zornoza, Cesar, Raphael Lapiedra-Alcami, Mercedes Segarra-Cipres, and Montserrat Boronat-Navarro (2004), “A Meta-Analysis of Innovation and Organizational Size,” Organizational Studies, 25(3), 331-361.
[10] Campbell, Rita A. (1993), "Igniting Innovation in Fire Service Organizations: Top Management Team Characteristics and Selected Organizational Factors," PhD Dissertation, University of Colorado-Boulder.
[11] Daft, Richard L. (1982), "Bureaucratic Versus Nonbureaucratic Structure and the Process of Innovation and Change," in Research in the Sociology of Organizations, Samuel B. Bacharach, Ed. Greenwich: JAI Press.
[12] Damanpour, Fariborz and 1987 (1987), "The Adoption of Technological, Administrative, and Ancillary Innovations: Impact of Organizational Factors," Journal of Management,13 (4), 675-88.
[13] Granovetter, Mark S. (1973), “The Strength of Weak Ties,” The American Journal of Sociology, 78(6), 1360-1380.
[14] Hansen, Morten T. (1999), “The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organizational Subunits,” Administrative Science Quarterly, 44(1), 82-111.
[15] Nickols, F. (2012). HTM Praxis. HTM Journal of Heat Treatment and Materials, 67(6), pp.A6-A16.
[16] National Innovation Initiative Report (2004), “Innovate America,” Council on Competitiveness, December. www.compete.org
[17] Powell, Walter W., Kenneth W. Koput, and Laurel Smith-Doerr (1996), Interorganizational Collaboration and the Locus of Innovation: Networks of Learning in Biotechnology," Administrative Science Quarterly, 41 (March), 116-45
[18] Perry-Smith, Jill E. and Christina E. Shalley (2003), “The Social Side of Creativity: A Static and Dynamic Social Network Perspective,” Academy of Management Review, 28(1): 89-106
[19] Raynolds, L. (2002). Consumer/Producer Links in Fair Trade Coffee Networks. https://onlinelibrary.wiley.com/doi/abs/10.1111/1467-9523.00224 (Accessed 20th November 2018)
[20] Tsai, Wenpin (2001), "Knowledge Transfer in Intraorganizational Networks: Effects of Network Position and Absorptive Capacity on Business Unit Innovation and Performance," Academy of Management Journal, 44 (October), 996-1004.
[21] Tsai, Wenpin and Sumantra Ghoshal (1998), “Social Capital and Value Creation: The Role of Intrafirm Networks,” Academy of Management Journal, 41(4), 464-476.

Keywords
Innovation, Strategy, Market network ties, Technical network ties