Fundamentals of Digital Platform: Implementing Successful Content Management System
|© 2023 by IJCTT Journal|
|Year of Publication : 2023|
|Authors : Ujjval Pandya|
|DOI : 10.14445/22312803/IJCTT-V71I5P102|
How to Cite?
Ujjval Pandya, "Fundamentals of Digital Platform: Implementing Successful Content Management System," International Journal of Computer Trends and Technology, vol. 71, no. 5, pp. 5-9, 2023. Crossref, https://doi.org/10.14445/22312803/IJCTT-V71I5P102
The current business landscape is witnessing an increasing number of companies adopting digital platforms by establishing a digital presence from scratch or migrating from traditional systems to modern platforms. Content management systems (CMS), such as Adobe Experience Management (AEM), are driving this shift towards digitalization. However, when organizations have multiple brands and digital marketers require the ability to push changes rapidly, traditional systems become inadequate and can become a bottleneck in achieving the desired outcomes. In this scenario, digital platforms built on content management systems, such as AEM, can provide much-needed scalability, reduce costs, and accelerate delivery for digital marketers. Nonetheless, it is crucial to have a fundamental understanding of these digital platforms, or they can become an overhead in the future. Therefore, grasping the basics of digital platforms is imperative for implementing largescale transformation projects that utilize content management. Core success factors include comprehending the importance of the foundation layer in digital platforms, distinguishing between platforms and customizations, and allowing flexibility while maintaining branding guidelines.
Digital platform, Content Management System, Digital transformation.
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