The 4D Model: Metrics-Driven Business Growth with SaaS Case Studies

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© 2023 by IJCTT Journal
Volume-71 Issue-4
Year of Publication : 2023
Authors : Vaishali Mane, Rahul Bagai
DOI :  10.14445/22312803/IJCTT-V71I4P113

How to Cite?

Vaishali Mane, Rahul Bagai, "The 4D Model: Metrics-Driven Business Growth with SaaS Case Studies," International Journal of Computer Trends and Technology, vol. 71, no. 4, pp. 102-107, 2023. Crossref, https://doi.org/10.14445/22312803/IJCTT-V71I4P113

Abstract
How can we determine if we are on the right track when achieving a new goal, exemplifying the rapidly evolving SaaS landscape? The answer lies in metrics. Metrics are crucial in measuring progress across various aspects of life, including personal, professional, and business goals. A well-structured, strategic approach to defining metrics is essential for tracking and improving progress. Technology, market trends, and competition influence customer value and expectations, necessitating a continuous effort to meet and surpass them. This article introduces the 4D metrics model (Define, Design, Develop, and Deliver) as a framework for understanding and creating metrics that foster success, both now and in the future, focusing on SaaS case studies. Adapting and adjusting these steps to suit individual needs and cases is vital. While numerous standard metrics are readily available, this method offers a unique and straightforward approach to devising innovative and captivating metrics beyond conventional solutions.

Keywords
Customer Satisfaction Score (CSAT), Key Performance Indicators (KPIs), Metrics Design, Performance Measurement, Success Factors.

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