International Journal of Computer
Trends and Technology

Research Article | Open Access | Download PDF

Volume 72 | Issue 10 | Year 2024 | Article Id. IJCTT-V72I10P112 | DOI : https://doi.org/10.14445/22312803/IJCTT-V72I10P112

Applying User Experience in an Enterprise CRM: Considerations and Process to Balance UX Innovation with an Iterative Delivery Mindset

Tanmaya Gaur

Received Revised Accepted Published
28 Aug 2024 01 Oct 2024 16 Oct 2024 30 Oct 2024

Citation :

Tanmaya Gaur, "Applying User Experience in an Enterprise CRM: Considerations and Process to Balance UX Innovation with an Iterative Delivery Mindset," International Journal of Computer Trends and Technology (IJCTT), vol. 72, no. 10, pp. 72-78, 2024. Crossref, https://doi.org/10.14445/22312803/ IJCTT-V72I10P112

Abstract

Customer Relationship Management (CRM) is vital for businesses of all sizes. Building a successful CRM solution involves getting numerous complex and interdependent functions right, UI/UX being amongst the most crucial. An effective UI/UX can significantly enhance the overall CRM experience, thereby increasing the chances of success of the solution. This manuscript will go over the importance of UI/UX and outline best practices for achieving optimal results. Businesses can improve customer satisfaction and engagement by focusing on a user-friendly design, ultimately driving better outcomes.

Keywords

CRM, Web applications, User experience, User interface, Agile.

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