Search Engine Optimization Metric

© 2022 by IJCTT Journal
Volume-70 Issue-9
Year of Publication : 2022
Authors : Dina Maher Saad, Hayam Mousa, Khalid Amin
DOI :  10.14445/22312803/IJCTT-V70I9P103

How to Cite?

Dina Maher Saad, Hayam Mousa, Khalid Amin, "Search Engine Optimization Metric," International Journal of Computer Trends and Technology, vol. 70, no. 9, pp. 13-32, 2022. Crossref,

Search engine optimization SEO is one of the most important topics today. Search Engine Optimization is considered an essential part of e-marketing or digital marketing techniques. All companies and foundations compete to make their websites get a high rank in the search engine. Getting a high rank means getting more visitors, subscriptions, and interactions. Subsequently, SEO helps companies to achieve more success and money. Therefore, measuring the SEO rank of a website is a critical issue. In previous work, authors propose some metrics to measure the SEO rank. However, these metrics didn`t cover the most critical factors that help assess the rank accurately. This paper proposes a novel metric called Total-Rank (TR) by adding more critical factors. This metric not only depends on on-page factors but also considers off-page factors. In addition, some novel factors have been added. The results ensure that the proposed TR outperforms the previous metric.

SEO, Search engine optimization, Ranking factors, Digital marketing, E-business.


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