Social Media, A Tool For Increased Visibility For Engineering Firms: Risks And Benefits
|© 2021 by IJCTT Journal|
|Year of Publication : 2021|
|Authors : Adene Gift, Adannaya Simeon Ivo, Ugboaja Uchenna Chikwendu, Eziechina Malachy Amaechi|
|DOI : 10.14445/22312803/IJCTT-V69I6P110|
How to Cite?
Adene Gift, Adannaya Simeon Ivo, Ugboaja Uchenna Chikwendu, Eziechina Malachy Amaechi, "Social Media, A Tool For Increased Visibility For Engineering Firms: Risks And Benefits," International Journal of Computer Trends and Technology, vol. 69, no. 6, pp. 61-65, 2021. Crossref, https://doi.org/10.14445/22312803/IJCTT-V69I6P110
This paper focuses on the benefits and risks of using social media as a tool for increased visibility by engineering firms. This research aims at gaining an insight on the risks that involves using social media for business and suggests possible policies to alleviate them. The materials used for this study were collected from both primary and secondary sources. Telephone interview was conducted with a total of 12 Engineering executives across Nigeria, and result was analyzed using simple percentage. The researchers defined three classes of risks; Financial, Legal and Reputational risk and seven considerations that could assist firms establish their own social media policies were suggested which includes; training of staff on the use of social media, building policies around job performance rather than productivity, appointing a lead person in-charge of all social media activities and more.
Social Media, Internet Marketing, Engineering firms, Risks, Business.
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