Customer Relation Management Features on Mobile Web and the Implementation for Universities in Central Java, Indonesia

© 2021 by IJCTT Journal
Volume-69 Issue-1
Year of Publication : 2021
Authors : Yohanes Suhari, Kristophorus Hadiono, Arief Jananto.
DOI :  10.14445/22312803/IJCTT-V69I1P101

How to Cite?

Yohanes Suhari, Kristophorus Hadiono, Arief Jananto, "Customer Relation Management Features on Mobile Web and the Implementation for Universities in Central Java, Indonesia," International Journal of Computer Trends and Technology, vol. 69, no. 1, pp. 1-5, 2021. Crossref, 10.14445/22312803/IJCTT-V69I1P101

     The growth of internet usage in Indonesia is very fast, and now 62.6% of the population has used the internet. The most common devices used to access the internet are mobile devices (98%). Higher education is very interested in establishing relationships with students and prospective students. Mobile technology is an effective means of building relationships with students and prospective students. This research objective is to find the operational features of CRM on the mobile web and analyze its mobile Website. The literature study was used to find the CRM features in the mobile web. The field study was used to analyze the CRM features of a mobile website at the University. The research object used is the University`s mobile Website in Central Java Province, Indonesia. The results of the study were 27 features that were proposed to be implemented in the University. These features include: About company / Company profile on Site, Find University, Local search engines, Request for catalog (Faculty & Program), Product information online (Competence & Curriculum). The most widely used feature is Site customizing, and the feature that comes in second is Telephone facilities, while the feature ranked third is About company / Company profile on Site.

CRM Features, Mobile Web, University.

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