Modeling a Unified Virtual Market Platform Using Ontologies and User Characteristics

© 2020 by IJCTT Journal
Volume-68 Issue-6
Year of Publication : 2020
Authors : Daniel Khaoya Muyobo, Peters AnselemoIkoha, Franklin Wabwoba
DOI :  10.14445/22312803/IJCTT-V68I6P105

How to Cite?

Daniel Khaoya Muyobo, Peters AnselemoIkoha, Franklin Wabwoba, "Modeling a Unified Virtual Market Platform Using Ontologies and User Characteristics," International Journal of Computer Trends and Technology, vol. 68, no. 6, pp. 28-36, 2020. Crossref,

In recent years the development of ontologies has been moving from the Artificial-Intelligence Laboratories to the desktops and smart phones of domain experts. The four areas that have been prominently responsible for creating the demand for the use of ontologies in computing include; information systems, domain engineering, artificial intelligence and the semantic web.In ontological design processes, factors, such as the purpose, intention and domain are very key. Hence, finding a common methodology for engineered ontology is difficult. Consequently, a market domain accommodates different user perspectives such as consumers, retailers, and producers. Ontologies for the different user perspectives need to be included in the design. Therefore, the purpose of this paper is to examine existing designer ontologies for designing virtual Market applications. The study adopted experimental research design, involving inferential data. It also employed cross-sectional survey design targeting designers, consumers and virtual market applications. The study used purposive sampling technique in selecting designers, consumers and virtual market applications from the sample frame. The data was collected through content analysis, questionnaires, focus group discussion and observation. The major findings were that though many applications are designed to make virtual market platform a reality, design factors such as payment modes, security and ontology mapping factors are not well addressing the need of the market. The studytherefore proposes a framework that can simplify the marketing platform and the access to products and usability of various Virtual Market applications.

Ontologies, Virtual Market Platform, Virtual Applications, user characteristics

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