Role of Big Data and Predictive Analytics in Business organizations: A Review of Current Status and Research Issues
||International Journal of Computer Trends and Technology (IJCTT)||
|© 2018 by IJCTT Journal|
|Year of Publication : 2018|
|Authors : Pavithra K|
|DOI : 10.14445/22312803/IJCTT-V61P103|
MLA Style: Pavithra K "Role of Big Data and Predictive Analytics in Business organizations: A Review of Current Status and Research Issues" International Journal of Computer Trends and Technology 61.1 (2018): 18-20.
APA Style:Pavithra K, (2018). Role of Big Data and Predictive Analytics in Business organizations: A Review of Current Status and Research Issues. International Journal of Computer Trends and Technology, 61(1), 18-20.
The role of Big Data and predictive analytics in business organizations is set to rise in importance. In today’s globalized competitive business environment, companies are facing challenges in dealing with big data issues of rapid decision-making for improved productivity. This paper overviews and consolidates the efforts of various researchers in designing strategies, frameworks and component functionalities of big data analytics for overall firm performance. In this paper, the impact of Big Data and Predictive Analytics on supply chain management, customer relationship management and organizational performance are also discussed. The limitations and scope for future work in this field are also outlined.
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Supply Chain Management, Customer Relationship, Organizational Growth, Data Scientist, IoT.