Analysis and Application of Data Mining in CRM Systems of Healthcare Insurance
Ms. Sheetal Macwan, Mr. Samrat Khanna "Analysis and Application of Data Mining in CRM Systems of Healthcare Insurance". International Journal of Computer Trends and Technology (IJCTT) V56(1):27-31, February 2018. ISSN:2231-2803. www.ijcttjournal.org. Published by Seventh Sense Research Group.
Abstract -
Data mining techniques in Customer Relationship Management (CRM) has a very important role in the practice; it is an important means of gaining and maintaining customer information, and improving customer value. We have determined to compare a variety of techniques, approaches and different tools and its effect on the healthcare field. Data mining created new concept with customer relationship management where different companies can gain a reasonable advantage. The goal of data mining is to turn data into facts, figures, or text which can be processed by a computer into knowledge or information. The main reason of data mining application in healthcare systems is to create a mechanical tool for make out and distributes relevant healthcare information. The aim of this paper is to make a detailed study report of diverse types of data mining applications in the healthcare sector and to minimize the difficulty of healthcare data transactions. A relative study of different data mining applications, techniques and different methods applied for takeout knowledge from database produced in the healthcare industry.
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Keywords
Data Mining, healthcare system, healthcare industry, Customer Relationship Management (CRM).