Survey on CRM Analytics in Telecommunication Industry
||International Journal of Computer Trends and Technology (IJCTT)||
|© 2017 by IJCTT Journal|
|Year of Publication : 2017|
|Authors : Lewlisa Saha, Laxman Sahoo, Sanjib Kumar Routray|
|DOI : 10.14445/22312803/IJCTT-V45P104|
Lewlisa Saha, Laxman Sahoo, Sanjib Kumar Routray "Survey on CRM Analytics in Telecommunication Industry". International Journal of Computer Trends and Technology (IJCTT) V45(1):21-27, March 2017. ISSN:2231-2803. www.ijcttjournal.org. Published by Seventh Sense Research Group.
The goal of data analytics is uncovering fruitful information and decision making from very large data sets in respect to various applications, which can redefine and improve customer relationships. With the increasing need of customizing every product and services the concept of Customer Relationship Management has been introduced. CRM is practiced in business by detecting patterns in customer data. Telecommunication sector is most well known and important to be dealing with customer interests than anyone else since they are well aware of their customers and can efficiently keep record of their customers’ actions. As the colossal volume of data produced by telecommunication companies cannot be evaluated manually, varied data analytics approaches are needed to be applied. Data analytics assists a business grasp its customers in a much superior way. In this paper we will make a survey on the concept of CRM and the use of data analytics in it.
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Data Science, Data Analytics, CRM, Clustering, Pattern Recognition, Pattern Proximity Measure, Kohonen Clustering, Spectral Clustering, K-means, Telecommunication Industry, Data Abstraction.