Harnessing the Power of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) Systems for Sustainable Business Practices |
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| © 2024 by IJCTT Journal | ||
| Volume-72 Issue-4 |
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| Year of Publication : 2024 | ||
| Authors : Pratiksha Agarwal, Arun Gupta | ||
| DOI : 10.14445/22312803/IJCTT-V72I4P113 | ||
How to Cite?
Pratiksha Agarwal, Arun Gupta, "Harnessing the Power of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) Systems for Sustainable Business Practices ," International Journal of Computer Trends and Technology, vol. 72, no. 4, pp. 102-110, 2024. Crossref, https://doi.org/10.14445/22312803/IJCTT-V72I4P113
Abstract
This research paper presents a comprehensive systematic literature review focusing on the intersection of sustainability in business practices and the roles of ERP and CRM systems. With sustainability emerging as a critical consideration for organizations worldwide, driven by environmental concerns, societal expectations, and regulatory mandates, businesses must incorporate sustainability principles into their strategic frameworks. The review underscores the pivotal role of ERP systems in facilitating sustainable business practices by offering integrated management of core processes and enabling data-driven decision-making. Similarly, CRM systems are crucial in fostering sustainable relationships with stakeholders. Despite technological complexities and organizational resistance, there are promising opportunities for innovation and progress, including enhanced integration, advanced analytics, and emerging technologies like blockchain. By addressing these challenges and embracing future directions, organizations can leverage ERP and CRM systems to positively impact the environment, society, and their bottom line, establishing themselves as leaders in sustainable business practices.
Keywords
CRM, Data-driven decision, ERP, Integration, Sustainability.
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