IJBTT

Subscriptions as a Revenue Model: Evolution, Comparisons, and the Impact of Generative AI
	© 2024 by IJCTT Journal
	Volume-72 Issue-12
	Year of Publication : 2024
	Authors : Bihag Karnani
	DOI :  10.14445/22312803/IJCTT-V72I12P122

How to Cite?

Bihag Karnani, "Subscriptions as a Revenue Model: Evolution, Comparisons, and the Impact of Generative AI," International Journal of Computer Trends and Technology, vol. 72, no. 12, pp. 179-193, 2024. Crossref, https://doi.org/10.14445/22312803/IJCTT-V72I12P122

Abstract
Since the emergence of Software as a Service (SaaS) and cloud computing, the subscription business model has experienced a major shift. This paper accelerates the evolution of subscriptions, examining Business-to-Consumer (B2C) and Business-to-Business (B2B) subscriptions, and explains how the structure of Generative AI (GenAI) product subscriptions is affecting and changing the subscription landscape. It also recommends ways companies can improve customer lifetime value.

Keywords
Subscriptions, Revenue growth, Generative AI.

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