Anticipated Developments in OTT Platforms Over the Next Few Years |
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| © 2023 by IJCTT Journal | ||
| Volume-71 Issue-5 |
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| Year of Publication : 2023 | ||
| Authors : Veeramani Ganesan | ||
| DOI : 10.14445/22312803/IJCTT-V71I5P112 | ||
How to Cite?
Veeramani Ganesan, "Anticipated Developments in OTT Platforms Over the Next Few Years," International Journal of Computer Trends and Technology, vol. 71, no. 5, pp. 73-79, 2023. Crossref, https://doi.org/10.14445/22312803/IJCTT-V71I5P112
Abstract
The OTT platform industry is continuously evolving and advancing, and there are a number of anticipated developments expected over the next few years. The use of subscription-based models will continue to grow as it provides a reliable source of revenue for platforms and a predictable cost for consumers. Furthermore, the rise of ad-supported models is expected to gain traction as a way to increase accessibility to content and cater to those who cannot afford a subscription. The development of new technologies, such as virtual and augmented reality, will offer a new dimension to the viewing experience and may become a key differentiator for platforms. Additionally, advancements in streaming quality and device capabilities are expected to enhance the overall viewing experience and attract more consumers. This article aims to explore the anticipated advancements in OTT platforms, including the emergence of new players in the market, changes in content distribution and monetization strategies, the role of artificial intelligence and machine learning, and the impact of 5G technology. These developments will shape the future of the entertainment industry and have far-reaching implications for consumers, content creators, and distributors alike. Understanding these anticipated changes is crucial for anyone with a stake in the entertainment industry to stay ahead of the curve and remain competitive.
Keywords
Over-the-top (OTT), Streaming, Media, SmartTV, Mobile, SVOD, AVOD, TVOD, AI/ML.
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