AR-Driven Customer Engagement : An Innovative Approach to CRM |
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| © 2023 by IJCTT Journal | ||
| Volume-71 Issue-4 |
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| Year of Publication : 2023 | ||
| Authors : Sharda Kumari, Gaurav Anand | ||
| DOI : 10.14445/22312803/IJCTT-V71I4P112 | ||
How to Cite?
Sharda Kumari, Gaurav Anand, "AR-Driven Customer Engagement : An Innovative Approach to CRM," International Journal of Computer Trends and Technology, vol. 71, no. 4, pp. 97-101, 2023. Crossref, https://doi.org/10.14445/22312803/IJCTT-V71I4P112
Abstract
This research paper explores how the integration of augmented reality (AR) technology into customer relationship management (CRM) strategies can significantly enhance customer engagement and satisfaction, driving both loyalty and sales. The literature review examines the evolution of CRM and the emergence of AR, highlighting how AR technology can be seamlessly integrated into CRM systems to offer unique, value-added experiences to customers. The benefits of AR for customer engagement are discussed, including personalizing customer interactions, providing real-time product information, and allowing customers to visualize products in their own environment. Case studies and success stories are presented from various industries, such as retail, automotive, and hospitality, demonstrating the positive impact of AR on customer engagement. These examples provide insights into the innovative ways companies are using AR to create unique, immersive experiences, as well as the challenges and lessons learned in implementing AR as part of their CRM strategies. As augmented reality technology continues to advance, it is anticipated that more businesses will begin to incorporate AR into their CRM strategies, transforming customer engagement and providing businesses with powerful tools for creating unforgettable experiences that foster customer loyalty and long-term value.
Keywords
Crm, Augmented reality, Ar, Customer relationship management, Personalization.
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