Next-Gen CRM Sales and Lead Generation with AI
  IJCTT-book-cover
 		          
 
© 2023 by IJCTT Journal
Volume-71 Issue-3
Year of Publication : 2023
Authors : Anitha Peddireddy, Kiran Peddireddy
DOI :  10.14445/22312803/IJCTT-V71I3P104

How to Cite?

Anitha Peddireddy, Kiran Peddireddy, "Next-Gen CRM Sales and Lead Generation with AI," International Journal of Computer Trends and Technology, vol. 71, no. 3, pp. 21-26, 2023. Crossref, https://doi.org/10.14445/22312803/IJCTT-V71I3P104

Abstract
This paper presents an analysis of how artificial intelligence (AI) can be used to enhance the sales and lead generation capabilities of Salesforce CRM. As customer data continues to grow, it becomes increasingly challenging for businesses to effectively analyze and utilize this data to improve their sales and lead generation efforts. AI offers a solution to this problem by allowing businesses to automate and streamline their sales and lead generation processes. By incorporating AI into Salesforce CRM, businesses can more effectively identify and target sales leads, improve the efficiency and effectiveness of the sales process, and make more accurate sales forecasts. The study explores how AI can be used to analyze customer data and interactions within Salesforce CRM to identify potential sales leads and opportunities through natural language processing, machine learning, and predictive analytics. Furthermore, it explains how AI-based algorithms can be used to score the lead and predict the likelihood of closing the deal, which can help sales teams to focus on the most promising leads. Additionally, AI can also be used to optimize sales processes and forecasting by analyzing historical sales data and identifying patterns and trends that can be used to predict future sales and revenue. The paper concludes with the potential benefits of using AI in Salesforce CRM, such as increased revenue and improved customer satisfaction.

Keywords
Artificial Intelligence(AI), Salesforce CRM, Customer Relationship Management(CRM).

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