Unraveling the Adoption Drivers of Fintech in India: An Empirical Analysis |
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| © 2023 by IJCTT Journal | ||
| Volume-71 Issue-12 |
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| Year of Publication : 2023 | ||
| Authors : Hari Prasad Josyula | ||
| DOI : 10.14445/22312803/IJCTT-V71I12P109 | ||
How to Cite?
Hari Prasad Josyula, "Unraveling the Adoption Drivers of Fintech in India: An Empirical Analysis ," International Journal of Computer Trends and Technology, vol. 71, no. 12, pp. 49-55, 2023. Crossref, https://doi.org/10.14445/22312803/IJCTT-V71I12P109
Abstract
Fintech refers to the innovative use of technology in the provision of financial services and products. Several factors contributed to the exponential growth of fintech in India, including an increase in internet penetration, the adoption of smartphones, favourable government legislation, and a dynamic economy. The agenda behind this study is to create a thorough grasp of the variables affecting fintech adoption in India. A study backed by Partial Least Square Structural Equation Modelling (PLS-SEM1 ) explored how User Trust (UT), perceived benefit (PB), perceived risk (PR), and intention to adopt fintech (IAF) are related by analysing primary data collected from a representative sample of students pursuing higher education. As revealed by the results, IAF is significantly influenced by PB, PR, and UT. The level of trust between users moderatesthe relationship between PR and IAF. In order to foster fintech adoption, foster innovation, and address potential challenges, targeted policies and regulations need to be developed.
Keywords
Fintech, Intention to adopt, Perceived benefit, Perceived risk, User trust.
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