Search Engine Optimization Metric

  IJCTT-book-cover
 
International Journal of Computer Trends and Technology (IJCTT)          
 
© 2022 by IJCTT Journal
Volume-70 Issue-9
Year of Publication : 2022
Authors : Dina Maher Saad, Hayam Mousa, Khalid Amin
  10.14445/22312803/IJCTT-V70I9P103

How to Cite?

Dina Maher Saad, Hayam Mousa, Khalid Amin, "Search Engine Optimization Metric," International Journal of Computer Trends and Technology, vol. 70, no. 9, pp. 13-32, 2022. Crossref, https://doi.org/10.14445/22312803/IJCTT-V70I9P103

Abstract
Search engine optimization SEO is one of the most important topics today. Search Engine Optimization is considered an essential part of e-marketing or digital marketing techniques. All companies and foundations compete to make their websites get a high rank in the search engine. Getting a high rank means getting more visitors, subscriptions, and interactions. Subsequently, SEO helps companies to achieve more success and money. Therefore, measuring the SEO rank of a website is a critical issue. In previous work, authors propose some metrics to measure the SEO rank. However, these metrics didn't cover the most critical factors that help assess the rank accurately. This paper proposes a novel metric called Total-Rank (TR) by adding more critical factors. This metric not only depends on on-page factors but also considers off-page factors. In addition, some novel factors have been added. The results ensure that the proposed TR outperforms the previous metric.

Keywords
SEO, Search engine optimization, Ranking factors, Digital marketing, E-business.

Reference

[1] Mercy Paul Selvan, "Survey on Web Page Ranking Algorithms," International Journal of Computer Applications, 2012.
[2] Parveen Rani, Er.Sukhpreet, "An Offline SEO Search Engine Optimization Based Algorithm to Calculate Web Page Rank According to Different Parameters," International Journal of Computers & Technology, 2013.
[3] Goran Matosevic, "Towards a Metric for On-Page Search Engine Optimization," Central European Conference on Information and Intelligent Systems, 2014.
[4] Michael P.Evans, "Analysing Google Rarfnkings through Search Engine Optimization Data," Emerald Insight, 2007.
[5] Swati Gupta, "Search Engine Optimization Success Factors," Fourth International Conference On Parallel, Distributed and Grid Computing, 2016.
[6] Khalil ur, Rehman and Muhammed Naeem Ahmed Khan, "The Foremost Guidelines for Achieving Higher Ranking in Search," International Journal of Advanced Science and Technology, 2013.
[7] Joyce Yoseph Lemos, "Search Engine Optimization to Enhance User Interaction," IEEE International Conference, 2017.
[8] Sharing, Sonya Zhang and Neal Cabage, "Search Engine Optimization Comparison of Link Building and Social," Journal of Computer and Information Systems, 2016.
[9] Patil Swati, Pawar and Patil Ajay, "Search Engine Optimization: A Study," Journal of Computer and Information Technology Sciences, 2013.
[10] Samedin Krrabaj, "Investigating Search Engine Optimization Technique for Effective Ranking: A Case Study of an Education Site," Mediterranean Conference on Embedded Computing, 2017.
[11] Mnakhan And A Mahmood, "A Distinctive Approach to Obtain Higher Page Rank through Search Engine Optimization," Sadhana, 2018.
[12] Viktor Angelo, "Smart Editor: A Webpage Enhancer Tool for SEO on Page Recommendations with page View Stats," IEEE International Conference on Communication and Information System, 2018
[13] [Online]. Available: https://static.googleusercontent.com/media/www.google.dk/en/dk/webmasters/docs/search-engine-optimization-starter-guide.pdf.
[14] Sanoja, Andr and Gan arski, "A Web Page Segmentation Framework," Stephane, 2014.
[15] Jayanthi, J and Jayakumar, "An Integrated Page Ranking Algorithm for Personalized Web Search," KS, International Journal of Computer Applications, 2011.
[16] Wu, Changjun and Zeng, "A Web Page Segmentation Algorithm for Extracting Product Information," Guosun and Xu, Guorong, IEEE International Conference on Information Acquisition, 2006.
[17] Ni Made Dwi Cahyani, Ni Nyoman Kerti Yasa, "The Effect of Google Search Engine, Facebook Advertising, and Instagram Content on Product Purchase Decisions Case Study on Santi Palm Florist in Denpasar City," SSRG International Journal of Economics and Management Studies, vol. 8, no. 12, pp. 1-6, 2021. Crossref, https://doi.org/10.14445/23939125/IJEMS-V8I12P101.
[18] Gudivada, Venkat N and Rao, "Understanding Search-Engine Optimization," Dhana and Paris, Jordan, Computer, 2015.
[19] John B. Killoran, "How to Use Search Engine Optimization Techniques to Increase Website Visibility," IEEE Transactions on Professional Communication, 2013.
[20] Vinit Kumar Gunjan, Pooja, Monika Kumari, Dr Amit Kumar, Dr (col.) Allam Appa and Rao, "Search Engine Optimization with Google," International Journal of Computer Science Issues, 2012.
[21] T. Husain, Asrul Sani, Maulana Ardhiansyah and Ninuk Wiliani, "Online Shop as an Interactive Media Information Society Based on Search Engine Optimization SEO," International Journal of Computer Trends and Technology, vol. 68, no. 3, pp. 53-57, 2020. Crossref, https://doi.org/10.14445/22312803/IJCTT-V68I3P110
[22] A. S. Hussien, "Factors Affect Search Engine Optimization," International Journal of Computer Science and Network Security, 2014. [23] Priyanka Pitale and Abhishek U Verma, "Survey Paper based on Search Engine Optimization, Web Crawler and Web Mining," International Journal of Computer Applications, 2015.
[24] Miss. Gayatri Vivekrao Kpase and Dr. V.M.Thakre, "Search Engine Optimization with Efficient Page Ranking Algorithm," International Journal of Electronics, Communication & Soft Computing Science and Engineering, 2015.
[25] Ayush Jain, "The Role and Importance of Search Engine and Search Engine Optimization," International Journal of Emerging Trend & Technology in Computer Science, 2013.
[26] S. Balan and Dr. P. Ponmuthuramalingam, "A Study on Semantic Web Mining And Web Crawler," International Journal of Engineering and Computer Science, 2013.