A Survey of Techniques for Web Personalization

International Journal of Computer Trends and Technology (IJCTT)          
© 2017 by IJCTT Journal
Volume-52 Number-1
Year of Publication : 2017
Authors : Diana Moses


Diana Moses "A Survey of Techniques for Web Personalization". International Journal of Computer Trends and Technology (IJCTT) V52(1):29-37, October 2017. ISSN:2231-2803. www.ijcttjournal.org. Published by Seventh Sense Research Group.

Abstract -
This paper is a review of late work in the field of web usage mining for the benefit of investigate on the personalization of Web-based data administrations. The substance of personalization is the flexibility of data frameworks to the requirements of their clients. This issue is winding up progressively imperative on the Web, as non-master clients are overpowered by the amount of data accessible online, while business Web locales endeavor to increase the value of their benefits so as to make steadfast associations with their clients. This article sees Web personalization through the crystal of personalization strategies received by Web locales and actualizing an assortment of capacities. In this context, the territory of Web usage mining is a significant wellspring of thoughts and strategies for the execution of personalization functionality. We in this manner present an overview of the latest work in the field of Web usage mining, focusing on the issues that have been identified and the arrangements that have been proposed.

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Web Usage Mining, Web Personalizaion, User Customization, Classification