Comparative survey on Latest Mobile application for Customer Preference

  IJCTT-book-cover
 
International Journal of Computer Trends and Technology (IJCTT)          
 
© 2015 by IJCTT Journal
Volume-21 Number-3
Year of Publication : 2015
Authors : Muftahu Baba Abubakar, Hasheem Barau Danbatta, Abdullahi Uwaisu Muhammad
  10.14445/22312803/IJCTT-V21P129

MLA

Muftahu Baba Abubakar, Hasheem Barau Danbatta, Abdullahi Uwaisu Muhammad"Comparative survey on Latest Mobile application for Customer Preference". International Journal of Computer Trends and Technology (IJCTT) V21(3):156-159, March 2015. ISSN:2231-2803. www.ijcttjournal.org. Published by Seventh Sense Research Group.

Abstract -
with the recent $19 billion cash acquisition of WhatsApp by Facebook, the $900 million market acquisition of Viber, and the $1 billion acquisition of WeChat, it is clear that companies successful on mobile are valued extremely highly. Despite their high valuations, none of these companies are profitable; their value is based on number of users and user growth. There is a market for mobile that has even larger user bases, with even faster user growth, managing to actually generate significant revenues; mobile messaging applications. In this competitive environment it is of utmost important for the managers to be rational concerning about the each and every aspect of marketing of the products in order to take any decision which would further foster the growth and development of the company. And for doing so, they must have the holistic view of all the marketing strategies, so by considering the future responsibility of us; we have made fine efforts to make qualitative research. Our proposed we found it relay tough and interesting task to analyze “Comparative study on the latest applications for customer preference."

References
[1] NareshK. Malhotra, “Marketing Research: An Applied Orientation”4th Edition. Prentice Hall, 2004.
[2] Philip Kotler, Kevin Lane Keller, Abraham Koshy, MithileshwarJha., “Marketing Management – A south Indian perspective”- 13thedition.Pearson Education, 2009.
[3] http://en.wikipedia.org/wiki/WhatsApp
[4] http://www.wikiswot.com/SWOT/4_/Whatsapp.html
[5] http://in.news.yahoo.com/whatsapp-19-billion-bet-facebook- 050220867.html

Keywords
Social messaging, market valuation, mobile messaging, platform.